diff --git a/apps/custom_launcher_page_contents.cc b/apps/custom_launcher_page_contents.cc
index 2af3d3a96359ff..1c5eeae74146c1 100644
--- a/apps/custom_launcher_page_contents.cc
+++ b/apps/custom_launcher_page_contents.cc
@@ -14,6 +14,7 @@
 #include "content/public/browser/site_instance.h"
 #include "content/public/browser/web_contents.h"
 #include "content/public/common/renderer_preferences.h"
+#include "extensions/browser/view_type_utils.h"
 #include "extensions/common/extension_messages.h"
 
 namespace apps {
@@ -45,6 +46,8 @@ void CustomLauncherPageContents::Initialize(content::BrowserContext* context,
       context, extension_id_, web_contents_.get(), app_delegate_.get()));
   web_contents_->SetDelegate(this);
 
+  extensions::SetViewType(web_contents(), extensions::VIEW_TYPE_LAUNCHER_PAGE);
+
   // This observer will activate the extension when it is navigated to, which
   // allows Dispatcher to give it the proper context and makes it behave like an
   // extension.
diff --git a/chrome/browser/renderer_context_menu/context_menu_content_type_factory.cc b/chrome/browser/renderer_context_menu/context_menu_content_type_factory.cc
index 2672856af8dfe2..c56029e35931f5 100644
--- a/chrome/browser/renderer_context_menu/context_menu_content_type_factory.cc
+++ b/chrome/browser/renderer_context_menu/context_menu_content_type_factory.cc
@@ -66,7 +66,8 @@ ContextMenuContentType* ContextMenuContentTypeFactory::CreateInternal(
 
   const extensions::ViewType view_type = extensions::GetViewType(web_contents);
 
-  if (view_type == extensions::VIEW_TYPE_APP_WINDOW)
+  if (view_type == extensions::VIEW_TYPE_APP_WINDOW ||
+      view_type == extensions::VIEW_TYPE_LAUNCHER_PAGE)
     return new ContextMenuContentTypePlatformApp(web_contents, params);
 
   if (view_type == extensions::VIEW_TYPE_EXTENSION_POPUP)
diff --git a/chrome/browser/speech/chrome_speech_recognition_manager_delegate.cc b/chrome/browser/speech/chrome_speech_recognition_manager_delegate.cc
index 69893ed429596b..d8b59d0a3947a8 100644
--- a/chrome/browser/speech/chrome_speech_recognition_manager_delegate.cc
+++ b/chrome/browser/speech/chrome_speech_recognition_manager_delegate.cc
@@ -431,6 +431,7 @@ void ChromeSpeechRecognitionManagerDelegate::CheckRenderViewType(
 
   if (view_type == extensions::VIEW_TYPE_TAB_CONTENTS ||
       view_type == extensions::VIEW_TYPE_APP_WINDOW ||
+      view_type == extensions::VIEW_TYPE_LAUNCHER_PAGE ||
       view_type == extensions::VIEW_TYPE_VIRTUAL_KEYBOARD ||
       view_type == extensions::VIEW_TYPE_EXTENSION_BACKGROUND_PAGE) {
     // If it is a tab, we can check for permission. For apps, this means
diff --git a/extensions/common/view_type.cc b/extensions/common/view_type.cc
index 6fbfa5f3b0141d..084e49bbd4176d 100644
--- a/extensions/common/view_type.cc
+++ b/extensions/common/view_type.cc
@@ -13,6 +13,7 @@ const char kViewTypePanel[] = "PANEL";
 const char kViewTypeInfobar[] = "INFOBAR";
 const char kViewTypeExtensionDialog[] = "EXTENSION_DIALOG";
 const char kViewTypeAppWindow[] = "APP_WINDOW";
+const char kViewTypeLauncherPage[] = "LAUNCHER_PAGE";
 const char kViewTypeAll[] = "ALL";
 
 }  // namespace extensions
diff --git a/extensions/common/view_type.h b/extensions/common/view_type.h
index f6d2eeb8fbce3b..8fd5e6fa41dcff 100644
--- a/extensions/common/view_type.h
+++ b/extensions/common/view_type.h
@@ -20,6 +20,7 @@ enum ViewType {
   VIEW_TYPE_EXTENSION_DIALOG,
   VIEW_TYPE_EXTENSION_INFOBAR,
   VIEW_TYPE_EXTENSION_POPUP,
+  VIEW_TYPE_LAUNCHER_PAGE,
   VIEW_TYPE_PANEL,
   VIEW_TYPE_TAB_CONTENTS,
   VIEW_TYPE_VIRTUAL_KEYBOARD,
@@ -33,6 +34,7 @@ extern const char kViewTypeAppWindow[];
 extern const char kViewTypeBackgroundPage[];
 extern const char kViewTypeExtensionDialog[];
 extern const char kViewTypeInfobar[];
+extern const char kViewTypeLauncherPage[];
 extern const char kViewTypePanel[];
 extern const char kViewTypePopup[];
 extern const char kViewTypeTabContents[];
diff --git a/extensions/renderer/runtime_custom_bindings.cc b/extensions/renderer/runtime_custom_bindings.cc
index 3815abcd1ee442..fb6851e0f5392a 100644
--- a/extensions/renderer/runtime_custom_bindings.cc
+++ b/extensions/renderer/runtime_custom_bindings.cc
@@ -147,6 +147,8 @@ void RuntimeCustomBindings::GetExtensionViews(
     view_type = VIEW_TYPE_EXTENSION_DIALOG;
   } else if (view_type_string == kViewTypeAppWindow) {
     view_type = VIEW_TYPE_APP_WINDOW;
+  } else if (view_type_string == kViewTypeLauncherPage) {
+    view_type = VIEW_TYPE_LAUNCHER_PAGE;
   } else if (view_type_string == kViewTypePanel) {
     view_type = VIEW_TYPE_PANEL;
   } else if (view_type_string != kViewTypeAll) {