diff --git a/limitador-server/kubernetes/limitador-deployment.yaml b/limitador-server/kubernetes/limitador-deployment.yaml
index b5421763..f86b05a9 100644
--- a/limitador-server/kubernetes/limitador-deployment.yaml
+++ b/limitador-server/kubernetes/limitador-deployment.yaml
@@ -16,7 +16,7 @@ spec:
     spec:
       containers:
         - name: limitador
-          image: quay.io/kuadrant/limitador:1.0.0-rc1
+          image: quay.io/kuadrant/limitador:v1.0.0-rc1
           imagePullPolicy: IfNotPresent
           env:
             - name: RUST_LOG