FitBit_BellaBeat

This case study is provided for a imaginary company called Bellabeat using a dataset from FitaBase.

What is the case study about?

Bellabeat is a high-tech company that manufactures health focused products for women. This analysis will focus on one of Bellabeat’s products and analyze smart devices to gain insight into how consumers are using their devices and also help the marketing strategy team.

Tools used

• Excel
• SQLite
• Tableau

Data Source

FitBit Fitness Tracker Data (kaggle.com). This data is collected from 30 users of the Fitabase products.

The Ask/Questions to be solved

• What are some trends in FitBit Smart device usage?
• How the trends can be applied to Bellabeat customers?
• How will it help marketing strategy for any Bellabeat product?

Exploratory Data Analysis

12 out 33 which is 64% of people were actively burning more than 1000 calories daily.

Max Intensity workout breakdown

Lightly active

• Activity Day -> 4/16/2016
• Minutes -> 518
• Distance -> 10.71

Moderately active

• Activity Day -> 5/02/2016
• Minutes -> 143
• Distance -> 6.48

Very active

• Activity Day -> 5/01/2016
• Minutes -> 210
• Distance -> 21.92

Max Daily Steps

• Participant Id -> 1624580081
• Activity Day -> 5/1/2016
• Max Steps -> 36019

Max Hourly Calories

• Participant Id -> 8877689391
• Date -> 4/30/2016
• Max Calories -> 948
• Hour -> 2:00:00 PM

34 out 35 Participants worked out between the hours of 12am - 5am.

The most weight a participant lost was 8 pounds.