diff --git a/components/brave_rewards/common/features.cc b/components/brave_rewards/common/features.cc
index 07f5e1884e5e..c2394e1f3542 100644
--- a/components/brave_rewards/common/features.cc
+++ b/components/brave_rewards/common/features.cc
@@ -11,7 +11,7 @@ namespace brave_rewards {
 namespace features {
 
 const base::Feature kBitflyerFeature{"BraveRewardsBitflyer",
-                                     base::FEATURE_DISABLED_BY_DEFAULT};
+                                     base::FEATURE_ENABLED_BY_DEFAULT};
 
 }  // namespace features
 }  // namespace brave_rewards