diff --git a/model/labels/labels.go b/model/labels/labels.go
index 74e5a5764..b6663dad2 100644
--- a/model/labels/labels.go
+++ b/model/labels/labels.go
@@ -412,12 +412,8 @@ func (b *ScratchBuilder) Reset() {
 
 // Add a name/value pair.
 // Note if you Add the same name twice you will get a duplicate label, which is invalid.
-func (b *ScratchBuilder) Add(name, value string, identifyingLabels ...string) {
-	identifying := false
-	if len(identifyingLabels) > 0 && slices.Contains(identifyingLabels, name) {
-		identifying = true
-	}
-	b.add = append(b.add, Label{Name: name, Value: value, Identifying: identifying})
+func (b *ScratchBuilder) Add(name, value string) {
+	b.add = append(b.add, Label{Name: name, Value: value})
 }
 
 // Add a name/value pair, using []byte instead of string.
diff --git a/model/labels/labels_common.go b/model/labels/labels_common.go
index cf9d1a61e..2a722b84c 100644
--- a/model/labels/labels_common.go
+++ b/model/labels/labels_common.go
@@ -16,7 +16,6 @@ package labels
 import (
 	"bytes"
 	"encoding/json"
-	"fmt"
 	"strconv"
 
 	"github.com/prometheus/common/model"
@@ -37,13 +36,6 @@ var seps = []byte{'\xff'}
 // Label is a key/value pair of strings.
 type Label struct {
 	Name, Value string
-	// Identifying signifies whether this is an identifying label for an info metric.
-	Identifying bool
-}
-
-// String returns l's string representation.
-func (l Label) String() string {
-	return fmt.Sprintf("%s=%s", l.Name, l.Value)
 }
 
 func (ls Labels) String() string {
diff --git a/model/labels/labels_stringlabels.go b/model/labels/labels_stringlabels.go
index 54c25b8b5..f53c3b2d0 100644
--- a/model/labels/labels_stringlabels.go
+++ b/model/labels/labels_stringlabels.go
@@ -620,12 +620,8 @@ func (b *ScratchBuilder) Reset() {
 
 // Add a name/value pair.
 // Note if you Add the same name twice you will get a duplicate label, which is invalid.
-func (b *ScratchBuilder) Add(name, value string, identifyingLabels ...string) {
-	identifying := false
-	if len(identifyingLabels) > 0 && slices.Contains(identifyingLabels, name) {
-		identifying = true
-	}
-	b.add = append(b.add, Label{Name: name, Value: value, Identifying: identifying})
+func (b *ScratchBuilder) Add(name, value string) {
+	b.add = append(b.add, Label{Name: name, Value: value})
 }
 
 // Add a name/value pair, using []byte instead of string to reduce memory allocations.
diff --git a/model/labels/labels_test.go b/model/labels/labels_test.go
index 8d6088419..8bade5851 100644
--- a/model/labels/labels_test.go
+++ b/model/labels/labels_test.go
@@ -582,7 +582,7 @@ func TestBuilder(t *testing.T) {
 		},
 		{
 			base: FromStrings("aaa", "111", "bbb", "222", "ccc", "333"),
-			set:  []Label{{Name: "aaa", Value: "444"}, {Name: "bbb", Value: "555"}, {Name: "ccc", Value: "666"}},
+			set:  []Label{{"aaa", "444"}, {"bbb", "555"}, {"ccc", "666"}},
 			want: FromStrings("aaa", "444", "bbb", "555", "ccc", "666"),
 		},
 		{
diff --git a/prompb/types.pb.go b/prompb/types.pb.go
index 4088c52d2..fa9553ae1 100644
--- a/prompb/types.pb.go
+++ b/prompb/types.pb.go
@@ -666,7 +666,7 @@ type TimeSeries struct {
 	Samples              []Sample    `protobuf:"bytes,2,rep,name=samples,proto3" json:"samples"`
 	Exemplars            []Exemplar  `protobuf:"bytes,3,rep,name=exemplars,proto3" json:"exemplars"`
 	Histograms           []Histogram `protobuf:"bytes,4,rep,name=histograms,proto3" json:"histograms"`
-	IdentifyingLabels    []string    `protobuf:"bytes,5,rep,name=identifyingLabels,proto3" json:"identifyingLabels,omitempty"`
+	DataLabels           []string    `protobuf:"bytes,5,rep,name=dataLabels,proto3" json:"dataLabels,omitempty"`
 	XXX_NoUnkeyedLiteral struct{}    `json:"-"`
 	XXX_unrecognized     []byte      `json:"-"`
 	XXX_sizecache        int32       `json:"-"`
@@ -733,9 +733,9 @@ func (m *TimeSeries) GetHistograms() []Histogram {
 	return nil
 }
 
-func (m *TimeSeries) GetIdentifyingLabels() []string {
+func (m *TimeSeries) GetDataLabels() []string {
 	if m != nil {
-		return m.IdentifyingLabels
+		return m.DataLabels
 	}
 	return nil
 }
@@ -1154,77 +1154,76 @@ func init() {
 func init() { proto.RegisterFile("types.proto", fileDescriptor_d938547f84707355) }
 
 var fileDescriptor_d938547f84707355 = []byte{
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+	0x83, 0xe9, 0xb1, 0x2b, 0xee, 0x89, 0x96, 0xd6, 0x36, 0x3a, 0xb5, 0x83, 0xed, 0x62, 0x5e, 0x2f,
+	0x94, 0xe6, 0xa8, 0xf4, 0xe6, 0xcf, 0x47, 0x5b, 0x34, 0x35, 0xcb, 0x03, 0xea, 0xff, 0x18, 0xd0,
+	0x78, 0x3b, 0xe0, 0x6f, 0x65, 0xb0, 0xce, 0x5c, 0x21, 0xc3, 0x79, 0xcc, 0x7c, 0xf2, 0x10, 0xac,
+	0x69, 0xb8, 0x0c, 0xe4, 0xc4, 0x0d, 0x24, 0xd2, 0x2e, 0x9d, 0x6d, 0xd1, 0x2a, 0x42, 0xe7, 0x81,
+	0x24, 0x1f, 0x41, 0x2d, 0x51, 0x5f, 0x7b, 0x21, 0x93, 0x49, 0x98, 0xb3, 0x2d, 0x0a, 0x08, 0x9e,
+	0x28, 0x8c, 0xd8, 0x60, 0x88, 0xa5, 0x8f, 0x71, 0x34, 0xaa, 0x8e, 0xe4, 0x01, 0x98, 0x62, 0xba,
+	0xe0, 0x3e, 0xc3, 0xaa, 0x6d, 0xd3, 0x54, 0x22, 0x8f, 0xa1, 0xf9, 0x23, 0x8f, 0xc3, 0x89, 0x5c,
+	0xc4, 0x5c, 0x2c, 0x42, 0x6f, 0x86, 0x15, 0xd4, 0x68, 0x43, 0xa1, 0xe3, 0x0c, 0x24, 0x1f, 0xa7,
+	0x66, 0x39, 0x2f, 0x13, 0x79, 0x69, 0xb4, 0xae, 0xf0, 0xe3, 0x8c, 0xdb, 0xa7, 0x60, 0x17, 0xec,
+	0x12, 0x82, 0x15, 0x24, 0xa8, 0xd1, 0xe6, 0xda, 0x32, 0x21, 0x79, 0x0c, 0xcd, 0x80, 0xcf, 0x99,
+	0x74, 0x5f, 0xf3, 0x89, 0x88, 0x58, 0x20, 0x5a, 0x55, 0xcc, 0xf0, 0x83, 0x62, 0x86, 0x8f, 0x96,
+	0xd3, 0x57, 0x5c, 0x8e, 0x22, 0x16, 0xa4, 0x69, 0x6e, 0x64, 0x3e, 0x0a, 0x13, 0xe4, 0x13, 0xb8,
+	0xb7, 0xbe, 0x64, 0xc6, 0x3d, 0xc9, 0x44, 0xcb, 0x6a, 0x1b, 0x1d, 0x42, 0xd7, 0x77, 0x3f, 0x47,
+	0x74, 0xc3, 0x10, 0xd9, 0x89, 0x16, 0xb4, 0x8d, 0x8e, 0x96, 0x1b, 0x22, 0x35, 0xa1, 0x68, 0x45,
+	0xa1, 0x70, 0x0b, 0xb4, 0x6a, 0xff, 0x86, 0x56, 0xe6, 0xb3, 0xa6, 0xb5, 0xbe, 0x24, 0xa5, 0x55,
+	0x4f, 0x68, 0x65, 0x70, 0x4e, 0x6b, 0x6d, 0x98, 0xd2, 0x6a, 0x24, 0xb4, 0x32, 0x38, 0xa5, 0xf5,
+	0x35, 0x40, 0xcc, 0x05, 0x97, 0x93, 0x85, 0xca, 0x7e, 0x13, 0x67, 0xfc, 0x51, 0x91, 0xd2, 0xba,
+	0x7f, 0xba, 0x54, 0xd9, 0x9d, 0xb9, 0x81, 0xa4, 0x56, 0x9c, 0x1d, 0x37, 0x1b, 0xf0, 0xde, 0xdb,
+	0x0d, 0xf8, 0x05, 0x58, 0x6b, 0xaf, 0xcd, 0x49, 0xad, 0x80, 0xf1, 0xb2, 0x37, 0xb2, 0x35, 0x62,
+	0x82, 0x3e, 0x18, 0xda, 0x7a, 0x3e, 0xad, 0xc6, 0x51, 0x05, 0xca, 0xc8, 0xf9, 0xa8, 0x0e, 0x90,
+	0x97, 0xdd, 0x79, 0x06, 0x90, 0xe7, 0x47, 0x75, 0x5e, 0x78, 0x7d, 0x2d, 0x78, 0xd2, 0xca, 0xdb,
+	0x34, 0x95, 0x14, 0xee, 0xf1, 0x60, 0x2e, 0x17, 0xd8, 0xc1, 0x0d, 0x9a, 0x4a, 0xce, 0x4f, 0x3a,
+	0xc0, 0xd8, 0xf5, 0xf9, 0x88, 0xc7, 0x2e, 0x17, 0xef, 0x3f, 0x7f, 0x07, 0x50, 0x11, 0x38, 0xfa,
+	0xa2, 0xa5, 0xa3, 0x07, 0x29, 0x7a, 0x24, 0x5b, 0x21, 0x75, 0xc9, 0x0c, 0xc9, 0x97, 0x60, 0xf1,
+	0x74, 0xe0, 0x45, 0xcb, 0x40, 0xaf, 0x9d, 0xa2, 0x57, 0xb6, 0x0d, 0x52, 0xbf, 0xdc, 0x98, 0x7c,
+	0x05, 0xb0, 0xc8, 0x12, 0x2f, 0x5a, 0x25, 0x74, 0xbd, 0xff, 0xce, 0xb2, 0xa4, 0xbe, 0x05, 0x73,
+	0xb2, 0x07, 0xa0, 0xf6, 0xf1, 0x45, 0xf2, 0x7d, 0xe5, 0xb6, 0xd1, 0xb1, 0x68, 0x01, 0x71, 0x9e,
+	0x40, 0x19, 0x4f, 0x6a, 0xbb, 0xe2, 0x46, 0xd6, 0x92, 0xed, 0xaa, 0xce, 0x9b, 0x7b, 0xc6, 0x4a,
+	0xf7, 0x8c, 0xf3, 0x14, 0xcc, 0xc4, 0xf9, 0xbd, 0x13, 0xe7, 0xfc, 0xac, 0x41, 0x1d, 0xf1, 0x3e,
+	0x93, 0xd3, 0x05, 0x8f, 0xc9, 0x93, 0x8d, 0x07, 0xe5, 0xe1, 0x1d, 0xff, 0xd4, 0xae, 0x5b, 0x78,
+	0x48, 0x32, 0xa2, 0xfa, 0xbb, 0x88, 0x1a, 0x45, 0xa2, 0x1d, 0x28, 0xe1, 0xb3, 0x60, 0x82, 0xde,
+	0x7b, 0x91, 0xf4, 0xd9, 0xa0, 0xf7, 0x22, 0xe9, 0x33, 0xaa, 0x9e, 0x02, 0x05, 0xd0, 0x9e, 0x6d,
+	0x38, 0xbf, 0x6a, 0xaa, 0x39, 0xd9, 0x4c, 0xf5, 0xa6, 0x20, 0xff, 0x87, 0x8a, 0x90, 0x3c, 0x9a,
+	0xf8, 0x02, 0x79, 0x19, 0xd4, 0x54, 0x62, 0x5f, 0xa8, 0xd0, 0xd7, 0xcb, 0x60, 0x9a, 0x85, 0x56,
+	0x67, 0xf2, 0x01, 0x54, 0x85, 0x64, 0xb1, 0x54, 0xd6, 0xc9, 0xd2, 0xad, 0xa0, 0xdc, 0x17, 0xe4,
+	0x3e, 0x98, 0x3c, 0x98, 0x4d, 0xb0, 0x68, 0x4a, 0x51, 0xe6, 0xc1, 0xac, 0x2f, 0xc8, 0x2e, 0x54,
+	0xe7, 0x71, 0xb8, 0x8c, 0xdc, 0x60, 0x9e, 0x16, 0x64, 0x2d, 0x93, 0x26, 0xe8, 0x57, 0x2b, 0x5c,
+	0x7c, 0x55, 0xaa, 0x5f, 0xad, 0xd4, 0xed, 0x31, 0x0b, 0xe6, 0x5c, 0x5d, 0x52, 0x49, 0x6e, 0x47,
+	0xb9, 0x2f, 0x9c, 0x3f, 0x34, 0x28, 0x1f, 0x2f, 0x96, 0xc1, 0x2b, 0xb2, 0x07, 0x35, 0xdf, 0x0d,
+	0x26, 0x6a, 0xd4, 0x72, 0xce, 0x96, 0xef, 0x06, 0xaa, 0xc7, 0xfb, 0x02, 0xf5, 0xec, 0x66, 0xad,
+	0x4f, 0xdf, 0x22, 0x9f, 0xdd, 0xa4, 0xfa, 0x6e, 0x5a, 0x04, 0x03, 0x8b, 0xb0, 0x5b, 0x2c, 0x02,
+	0x06, 0xe8, 0xf6, 0x82, 0x69, 0x38, 0x73, 0x83, 0x79, 0x5e, 0x01, 0xd5, 0x41, 0xf8, 0x55, 0x75,
+	0x8a, 0x67, 0xe7, 0x39, 0x54, 0x33, 0xab, 0x3b, 0xc3, 0xfd, 0xdd, 0x50, 0x3d, 0xc1, 0x1b, 0xef,
+	0xae, 0x4e, 0xfe, 0x07, 0xf7, 0x4e, 0x2e, 0x86, 0x87, 0xe3, 0x49, 0xe1, 0x31, 0x76, 0x7e, 0x80,
+	0x06, 0x46, 0xe4, 0xb3, 0xff, 0x3a, 0x9a, 0xfb, 0x60, 0x4e, 0xd5, 0x0d, 0xd9, 0x64, 0x6e, 0xdf,
+	0xf9, 0x9a, 0xcc, 0x21, 0x31, 0x3b, 0xda, 0x79, 0x73, 0xbb, 0xa7, 0xfd, 0x7e, 0xbb, 0xa7, 0xfd,
+	0x75, 0xbb, 0xa7, 0x7d, 0x6f, 0x2a, 0xeb, 0xe8, 0xea, 0xca, 0xc4, 0x5f, 0xa0, 0xcf, 0xff, 0x0e,
+	0x00, 0x00, 0xff, 0xff, 0xbc, 0x9a, 0x32, 0x93, 0x33, 0x09, 0x00, 0x00,
 }
 
 func (m *MetricMetadata) Marshal() (dAtA []byte, err error) {
@@ -1639,11 +1638,11 @@ func (m *TimeSeries) MarshalToSizedBuffer(dAtA []byte) (int, error) {
 		i -= len(m.XXX_unrecognized)
 		copy(dAtA[i:], m.XXX_unrecognized)
 	}
-	if len(m.IdentifyingLabels) > 0 {
-		for iNdEx := len(m.IdentifyingLabels) - 1; iNdEx >= 0; iNdEx-- {
-			i -= len(m.IdentifyingLabels[iNdEx])
-			copy(dAtA[i:], m.IdentifyingLabels[iNdEx])
-			i = encodeVarintTypes(dAtA, i, uint64(len(m.IdentifyingLabels[iNdEx])))
+	if len(m.DataLabels) > 0 {
+		for iNdEx := len(m.DataLabels) - 1; iNdEx >= 0; iNdEx-- {
+			i -= len(m.DataLabels[iNdEx])
+			copy(dAtA[i:], m.DataLabels[iNdEx])
+			i = encodeVarintTypes(dAtA, i, uint64(len(m.DataLabels[iNdEx])))
 			i--
 			dAtA[i] = 0x2a
 		}
@@ -2241,8 +2240,8 @@ func (m *TimeSeries) Size() (n int) {
 			n += 1 + l + sovTypes(uint64(l))
 		}
 	}
-	if len(m.IdentifyingLabels) > 0 {
-		for _, s := range m.IdentifyingLabels {
+	if len(m.DataLabels) > 0 {
+		for _, s := range m.DataLabels {
 			l = len(s)
 			n += 1 + l + sovTypes(uint64(l))
 		}
@@ -3552,7 +3551,7 @@ func (m *TimeSeries) Unmarshal(dAtA []byte) error {
 			iNdEx = postIndex
 		case 5:
 			if wireType != 2 {
-				return fmt.Errorf("proto: wrong wireType = %d for field IdentifyingLabels", wireType)
+				return fmt.Errorf("proto: wrong wireType = %d for field DataLabels", wireType)
 			}
 			var stringLen uint64
 			for shift := uint(0); ; shift += 7 {
@@ -3580,7 +3579,7 @@ func (m *TimeSeries) Unmarshal(dAtA []byte) error {
 			if postIndex > l {
 				return io.ErrUnexpectedEOF
 			}
-			m.IdentifyingLabels = append(m.IdentifyingLabels, string(dAtA[iNdEx:postIndex]))
+			m.DataLabels = append(m.DataLabels, string(dAtA[iNdEx:postIndex]))
 			iNdEx = postIndex
 		default:
 			iNdEx = preIndex
diff --git a/prompb/types.proto b/prompb/types.proto
index 8df7af1c6..17b68d9a4 100644
--- a/prompb/types.proto
+++ b/prompb/types.proto
@@ -127,7 +127,8 @@ message TimeSeries {
   repeated Sample samples           = 2 [(gogoproto.nullable) = false];
   repeated Exemplar exemplars       = 3 [(gogoproto.nullable) = false];
   repeated Histogram histograms     = 4 [(gogoproto.nullable) = false];
-  repeated string identifyingLabels = 5;
+  // data labels for target_info metrics.
+  repeated string dataLabels        = 5;
 }
 
 message Label {
diff --git a/storage/remote/codec.go b/storage/remote/codec.go
index 47f8e3ef5..9cf1ed871 100644
--- a/storage/remote/codec.go
+++ b/storage/remote/codec.go
@@ -760,10 +760,10 @@ func LabelProtosToMetric(labelPairs []*prompb.Label) model.Metric {
 	return metric
 }
 
-func labelProtosToLabels(labelPairs []prompb.Label, identifyingLabels ...string) labels.Labels {
+func labelProtosToLabels(labelPairs []prompb.Label) labels.Labels {
 	b := labels.ScratchBuilder{}
 	for _, l := range labelPairs {
-		b.Add(l.Name, l.Value, identifyingLabels...)
+		b.Add(l.Name, l.Value)
 	}
 	b.Sort()
 	return b.Labels()
diff --git a/storage/remote/otlptranslator/prometheusremotewrite/helper.go b/storage/remote/otlptranslator/prometheusremotewrite/helper.go
index 19bba9d4a..718d4140f 100644
--- a/storage/remote/otlptranslator/prometheusremotewrite/helper.go
+++ b/storage/remote/otlptranslator/prometheusremotewrite/helper.go
@@ -72,8 +72,7 @@ func (a ByLabelName) Swap(i, j int)      { a[i], a[j] = a[j], a[i] }
 // creates a new TimeSeries in the map if not found and returns the time series signature.
 // tsMap will be unmodified if either labels or sample is nil, but can still be modified if the exemplar is nil.
 func addSample(tsMap map[string]*prompb.TimeSeries, sample *prompb.Sample, labels []prompb.Label,
-	datatype string, isTargetMetric bool) string {
-
+	datatype string) string {
 	if sample == nil || labels == nil || tsMap == nil {
 		return ""
 	}
@@ -84,18 +83,9 @@ func addSample(tsMap map[string]*prompb.TimeSeries, sample *prompb.Sample, label
 	if ok {
 		ts.Samples = append(ts.Samples, *sample)
 	} else {
-		var identifyingLabels []string
-		if isTargetMetric {
-			identifyingLabels = []string{
-				model.InstanceLabel,
-				model.JobLabel,
-			}
-			slices.Sort(identifyingLabels)
-		}
 		newTs := &prompb.TimeSeries{
-			Labels:            labels,
-			Samples:           []prompb.Sample{*sample},
-			IdentifyingLabels: identifyingLabels,
+			Labels:  labels,
+			Samples: []prompb.Sample{*sample},
 		}
 		tsMap[sig] = newTs
 	}
@@ -300,7 +290,7 @@ func addSingleHistogramDataPoint(pt pmetric.HistogramDataPoint, resource pcommon
 		}
 
 		sumlabels := createLabels(sumStr)
-		addSample(tsMap, sum, sumlabels, metric.Type().String(), false)
+		addSample(tsMap, sum, sumlabels, metric.Type().String())
 
 	}
 
@@ -314,7 +304,7 @@ func addSingleHistogramDataPoint(pt pmetric.HistogramDataPoint, resource pcommon
 	}
 
 	countlabels := createLabels(countStr)
-	addSample(tsMap, count, countlabels, metric.Type().String(), false)
+	addSample(tsMap, count, countlabels, metric.Type().String())
 
 	// cumulative count for conversion to cumulative histogram
 	var cumulativeCount uint64
@@ -336,7 +326,7 @@ func addSingleHistogramDataPoint(pt pmetric.HistogramDataPoint, resource pcommon
 		}
 		boundStr := strconv.FormatFloat(bound, 'f', -1, 64)
 		labels := createLabels(bucketStr, leStr, boundStr)
-		sig := addSample(tsMap, bucket, labels, metric.Type().String(), false)
+		sig := addSample(tsMap, bucket, labels, metric.Type().String())
 
 		bucketBounds = append(bucketBounds, bucketBoundsData{sig: sig, bound: bound})
 	}
@@ -350,7 +340,7 @@ func addSingleHistogramDataPoint(pt pmetric.HistogramDataPoint, resource pcommon
 		infBucket.Value = float64(pt.Count())
 	}
 	infLabels := createLabels(bucketStr, leStr, pInfStr)
-	sig := addSample(tsMap, infBucket, infLabels, metric.Type().String(), false)
+	sig := addSample(tsMap, infBucket, infLabels, metric.Type().String())
 
 	bucketBounds = append(bucketBounds, bucketBoundsData{sig: sig, bound: math.Inf(1)})
 	addExemplars(tsMap, promExemplars, bucketBounds)
@@ -496,7 +486,7 @@ func addSingleSummaryDataPoint(pt pmetric.SummaryDataPoint, resource pcommon.Res
 		sum.Value = math.Float64frombits(value.StaleNaN)
 	}
 	sumlabels := createLabels(baseName + sumStr)
-	addSample(tsMap, sum, sumlabels, metric.Type().String(), false)
+	addSample(tsMap, sum, sumlabels, metric.Type().String())
 
 	// treat count as a sample in an individual TimeSeries
 	count := &prompb.Sample{
@@ -507,7 +497,7 @@ func addSingleSummaryDataPoint(pt pmetric.SummaryDataPoint, resource pcommon.Res
 		count.Value = math.Float64frombits(value.StaleNaN)
 	}
 	countlabels := createLabels(baseName + countStr)
-	addSample(tsMap, count, countlabels, metric.Type().String(), false)
+	addSample(tsMap, count, countlabels, metric.Type().String())
 
 	// process each percentile/quantile
 	for i := 0; i < pt.QuantileValues().Len(); i++ {
@@ -521,7 +511,7 @@ func addSingleSummaryDataPoint(pt pmetric.SummaryDataPoint, resource pcommon.Res
 		}
 		percentileStr := strconv.FormatFloat(qt.Quantile(), 'f', -1, 64)
 		qtlabels := createLabels(baseName, quantileStr, percentileStr)
-		addSample(tsMap, quantile, qtlabels, metric.Type().String(), false)
+		addSample(tsMap, quantile, qtlabels, metric.Type().String())
 	}
 
 	// add _created time series if needed
@@ -586,7 +576,16 @@ func addResourceTargetInfo(resource pcommon.Resource, settings Settings, timesta
 		// convert ns to ms
 		Timestamp: convertTimeStamp(timestamp),
 	}
-	addSample(tsMap, sample, labels, infoType, true)
+	sig := addSample(tsMap, sample, labels, infoType)
+
+	dataLabels := make([]string, 0, len(labels))
+	for _, l := range labels {
+		if l.Name != model.InstanceLabel && l.Name != model.JobLabel {
+			dataLabels = append(dataLabels, l.Name)
+		}
+	}
+	slices.Sort(dataLabels)
+	tsMap[sig].DataLabels = dataLabels
 }
 
 // convertTimeStamp converts OTLP timestamp in ns to timestamp in ms
diff --git a/storage/remote/otlptranslator/prometheusremotewrite/number_data_points.go b/storage/remote/otlptranslator/prometheusremotewrite/number_data_points.go
index 4d9d09cfe..85684ad6d 100644
--- a/storage/remote/otlptranslator/prometheusremotewrite/number_data_points.go
+++ b/storage/remote/otlptranslator/prometheusremotewrite/number_data_points.go
@@ -47,7 +47,7 @@ func addSingleGaugeNumberDataPoint(
 	if pt.Flags().NoRecordedValue() {
 		sample.Value = math.Float64frombits(value.StaleNaN)
 	}
-	addSample(series, sample, labels, metric.Type().String(), false)
+	addSample(series, sample, labels, metric.Type().String())
 }
 
 // addSingleSumNumberDataPoint converts the Sum metric data point to a Prometheus
@@ -80,7 +80,7 @@ func addSingleSumNumberDataPoint(
 	if pt.Flags().NoRecordedValue() {
 		sample.Value = math.Float64frombits(value.StaleNaN)
 	}
-	sig := addSample(series, sample, labels, metric.Type().String(), false)
+	sig := addSample(series, sample, labels, metric.Type().String())
 
 	if ts, ok := series[sig]; sig != "" && ok {
 		exemplars := getPromExemplars[pmetric.NumberDataPoint](pt)
diff --git a/storage/remote/write_handler.go b/storage/remote/write_handler.go
index 718f0c635..b592002fa 100644
--- a/storage/remote/write_handler.go
+++ b/storage/remote/write_handler.go
@@ -114,7 +114,7 @@ func (h *writeHandler) write(ctx context.Context, req *prompb.WriteRequest) (err
 
 	var exemplarErr error
 	for _, ts := range req.Timeseries {
-		labels := labelProtosToLabels(ts.Labels, ts.IdentifyingLabels...)
+		labels := labelProtosToLabels(ts.Labels)
 		if !labels.IsValid() {
 			level.Warn(h.logger).Log("msg", "Invalid metric names or labels", "got", labels.String())
 			samplesWithInvalidLabels++
@@ -122,8 +122,6 @@ func (h *writeHandler) write(ctx context.Context, req *prompb.WriteRequest) (err
 		}
 		var ref storage.SeriesRef
 		for _, s := range ts.Samples {
-			// When recording a sample for an info type metric with identifying labels,
-			// make sure also to persist which of the labels are identifying
 			ref, err = app.Append(ref, labels, s.Timestamp, s.Value)
 			if err != nil {
 				unwrappedErr := errors.Unwrap(err)
@@ -135,7 +133,6 @@ func (h *writeHandler) write(ctx context.Context, req *prompb.WriteRequest) (err
 				}
 				return err
 			}
-
 		}
 
 		for _, ep := range ts.Exemplars {
@@ -170,6 +167,13 @@ func (h *writeHandler) write(ctx context.Context, req *prompb.WriteRequest) (err
 				return err
 			}
 		}
+
+		if len(ts.DataLabels) > 0 {
+			// Info type metric with metadata represented as data labels
+			if err := app.AppendDataLabels(ts.DataLabels, ts.Samples[0].Timestamp); err != nil {
+				return err
+			}
+		}
 	}
 
 	if outOfOrderExemplarErrs > 0 {