diff --git a/lib/mix/tasks/hex.publish.ex b/lib/mix/tasks/hex.publish.ex
index 0f8766c8..56290843 100644
--- a/lib/mix/tasks/hex.publish.ex
+++ b/lib/mix/tasks/hex.publish.ex
@@ -487,6 +487,7 @@ defmodule Mix.Tasks.Hex.Publish do
     meta = build.meta
     %{tarball: tarball, outer_checksum: checksum} = Hex.Tar.create!(meta, meta.files, :memory)
     dry_run? = Keyword.get(opts, :dry_run, false)
+    opts = [{:name, Map.fetch!(build.meta, :name)} | opts]
 
     if dry_run? do
       :ok
@@ -509,6 +510,24 @@ defmodule Mix.Tasks.Hex.Publish do
         Hex.Shell.info("Package published to #{location} (#{checksum})")
         :ok
 
+      {:ok, {403, _, _}} = result ->
+        Hex.Shell.info("")
+        Hex.Shell.error("Publishing failed")
+        package = Keyword.fetch!(opts, :name)
+
+        case Hex.API.Package.get(organization, package, auth) do
+          {:ok, {code, _, _}} when code in 200..299 ->
+            Hex.Shell.error("""
+            Package with name #{Keyword.fetch!(opts, :name)} already exists. \
+            Make sure you are authenticated and have permissions to publish the package.\
+            """)
+
+          _ ->
+            Hex.Utils.print_error_result(result)
+        end
+
+        :error
+
       other ->
         Hex.Shell.info("")
         Hex.Shell.error("Publishing failed")
diff --git a/test/mix/tasks/hex.publish_test.exs b/test/mix/tasks/hex.publish_test.exs
index 74ae4002..34ac8876 100644
--- a/test/mix/tasks/hex.publish_test.exs
+++ b/test/mix/tasks/hex.publish_test.exs
@@ -147,6 +147,32 @@ defmodule Mix.Tasks.Hex.PublishTest do
     end)
   end
 
+  test "try create existing package without permissions" do
+    Process.put(:hex_test_app_name, :ex_doc)
+    Mix.Project.push(ReleaseSimple.MixProject)
+
+    in_tmp(fn ->
+      set_home_tmp()
+      File.write!("mix.exs", "mix.exs")
+      File.write!("myfile.txt", "hello")
+      setup_auth("user2", "hunter42")
+      send(self(), {:mix_shell_input, :prompt, "hunter42"})
+
+      assert catch_throw(
+               Mix.Tasks.Hex.Publish.run(["package", "--no-progress", "--replace", "--yes"])
+             ) == {:exit_code, 1}
+
+      message =
+        "Package with name ex_doc already exists. " <>
+          "Make sure you are authenticated and have permissions to publish the package."
+
+      assert_received {:mix_shell, :error, ["Publishing failed"]}
+      assert_received {:mix_shell, :error, [^message]}
+    end)
+  after
+    purge([ReleaseSimple.MixProject])
+  end
+
   test "publish docs with invalid filename" do
     Mix.Project.push(DocsFilenameError.MixProject)