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+# Helia Branding <!-- omit in toc -->
+
+## Table of contents <!-- omit in toc -->
+
+- [Naming](#naming)
+- [Fair Use](#fair-use)
+- [Useful Links](#useful-links)
+
+## Naming
+
+Helia as a proper noun is referred to "Helia" with a capital H.
+
+## Fair Use
+
+One is welcome to use the Helia logos/name in their own projects, put it on their readmes, etc. without consent of the project maintainers.  
+
+## Useful Links
+
+Various links related to Helia's branding:
+* [Google drive folder with various assets including logos, fonts, and slide tempaltes](https://drive.google.com/drive/folders/1VBRtofco3Gw09VlE9pgCwOGFRwLS6er5?usp=sharing)
+* [Brand sheet](https://www.figma.com/file/Eap42avMitUmvonmFi994R/Helia-Brand-Sheet?node-id=0%3A1&t=kpZjsp4EV34NFfm7-1) (This is likely only visible to people with Protocol Labs Figma access - happy to share with others but this is manual - please ask maintainers.)