diff --git a/src/components/structures/auth/LoginSplashView.tsx b/src/components/structures/auth/LoginSplashView.tsx
index 808b97ff419..2ae13ce1475 100644
--- a/src/components/structures/auth/LoginSplashView.tsx
+++ b/src/components/structures/auth/LoginSplashView.tsx
@@ -23,6 +23,7 @@ import ProgressBar from "../../views/elements/ProgressBar";
 import AccessibleButton, { ButtonEvent } from "../../views/elements/AccessibleButton";
 import { _t } from "../../../languageHandler";
 import { useTypedEventEmitterState } from "../../../hooks/useEventEmitter";
+import SdkConfig from "../../../SdkConfig";
 
 interface Props {
     /** The matrix client which is logging in */
@@ -65,7 +66,7 @@ export function LoginSplashView(props: Props): React.JSX.Element {
     if (migrationState.totalSteps !== -1) {
         spinnerOrProgress = (
             <div className="mx_LoginSplashView_migrationProgress">
-                <p>{_t("migrating_crypto")}</p>
+                <p>{_t("migrating_crypto", { brand: SdkConfig.get().brand })}</p>
                 <ProgressBar value={migrationState.progress} max={migrationState.totalSteps} />
             </div>
         );
diff --git a/src/i18n/strings/en_EN.json b/src/i18n/strings/en_EN.json
index 99035cf9d47..83fb6156755 100644
--- a/src/i18n/strings/en_EN.json
+++ b/src/i18n/strings/en_EN.json
@@ -1590,7 +1590,7 @@
     },
     "member_list_back_action_label": "Room members",
     "message_edit_dialog_title": "Message edits",
-    "migrating_crypto": "Hang tight. We are updating Element to make encryption faster and more reliable.",
+    "migrating_crypto": "Hang tight. We are updating %(brand)s to make encryption faster and more reliable.",
     "mobile_guide": {
         "toast_accept": "Use app",
         "toast_description": "%(brand)s is experimental on a mobile web browser. For a better experience and the latest features, use our free native app.",