diff --git a/BizArch/BAGuild_Learning.mm b/BizArch/BAGuild_Learning.mm index 459a6db..1e7eda5 100644 --- a/BizArch/BAGuild_Learning.mm +++ b/BizArch/BAGuild_Learning.mm @@ -443,8 +443,173 @@ - - + + + + + + +

+ Neal McWhorter +

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+ Zurich North America +

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+ As a founding member of the Business Architecture Guild, former co-chair of the OMG Business Architecture Working Group and Co-Author fo the book "Business Architecture: The Art and Practice of Business Transformation" Neal has been deeply involved with Business Architecture since the very beginning. Neal has been both a key thinker in the domain as well as a deep practitioner through nearly 25 years of work with boutique consulting firms as well as years of experience providing leadership within a major international insurer. +

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+ Organizations face an increasingly complex competitive landscape. In order to respond to the demands of this environment, executives must balance a daunting set of strategies, objectives and mandates. Managing to gain alignment at this level is challenging in its own right but translating those challenges into concrete operational outcomes via Initiatives is even more difficult. Gaining insight into how these Initiatives are delivering the desired outcomes requires going Beyond Initiative Mapping! +

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+ One reason for this difference is that operational metrics are driven by day-to-day operational data feeds that measure concrete events within the organization. +

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+ A strategy dashboard is, by its nature, driven by items (strategic metrics) that have much less readily available data to support them +

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