Cheat Sheet for the book by Lidwell, Holden, and Butler
80% of x involves 20% of y
A toolbar that takes up little space but provides a bunch of functionality.
Environments should be accessible to as many users as possible without modification. There are 4 traits that indicate this: perceptibility, operability, simplicity, and forgiveness.
Web forms with placeholder text and aria attributes.
Instructional technique that explains new things using existing knowledge. Two types: expository and comparative.
Tree chart do depict someone's ancestry (expository).
People like to use and prefer pretty things.
Pretty things.
Where physical characteristics of an object match/influence its function
Plate on door meant to be pushed vs handle meant to be pulled.
Placement of elements so that the edges line up along a line. Could also be a line through the vertical center.
Any word document.
A tendency to favor humanoid looking things.
Pear shaped method soap dispenser.
Universal patterns derived from innate biases.
Foreboding architecture surrounding nuclear disposal sites to warn future intelligence.
Aligning elements based on the density of their area and not just their edges.
Vertical silhouettes of people.
Tendecy to perceive attractive people as smarter, more moral, sociable, and competent.
JFK vs Nixon.
Tendency to see people and things with baby faces as more naive, helpless, and honest.
People almost universally adore babies. However, the same can not be said about your average adult male.
Environments rich in nature views reduce stress and increase focus and concentration.
Go camping.
Relation between perceived height of a ceiling and cognition. High ceilings -> creativity. Low ceilings -> concrete, detail-oriented.
Combining many units of info into limited units (chunks).
Most websites, brochures, and handouts.
Associating a stimulus with an unconscious or emotional response.
Teaching a dog to sit by using treats.
Tendency to perceive a set of elements as a single, larger element.
Tendency to seek consistency among attitudes, thoughts, and beliefs.
It's easier to use small incentives to change people's attitudes than trying with large incentives. Large incentives only create justifications while the underlying attitude remains unchanged.
Saturated colors attract. Desaturated colors for efficiency and performance.