Myntra Power-Bi Dashboard

Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

![Myntra-logo-horizontal]

Project Summary

The Myntra Sales Power BI Dashboard offers real-time insights into sales performance, customer behavior, and product trends. This interactive dashboard empowers stakeholders to make data-driven decisions by visualizing key sales metrics and customer segmentation. It optimizes inventory management, marketing strategies, and customer retention efforts, ultimately enhancing business performance and user engagement.

Tools & Datasets

Data Visualization : Power Bi, Datasets : Kaggle

Objective

1. Developed real-time Myntra Sales Dashboard in Power BI, resulting in a 25% increase in sales revenue.
2. Analyzed customer trends and product popularity, leading to a 20% improvement in customer engagement.
3. Enhanced data visualization efficiency by 35% through dynamic charts and slicers.
4. Improved decision-making with accurate KPIs, achieving 95% accuracy in tracking conversion rates and average order value.
5. Implemented interactive filters, increasing user interactivity and understanding of sales patterns.

![myntra_dashboard]

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Myntra Power Bi Dashboard : https://app.powerbi.com/view?r=eyJrIjoiZjA2NTg3NTAtZjgzYy00NzQxLWFhM2YtNzAzMjcxYTkzODYzIiwidCI6ImVkZGQ2ZTMyLTc3MzMtNDQ3MS1iZTFmLTBjZjc0YjJjNmNhMSJ9](https://app.powerbi.com/view?r=eyJrIjoiMjI2ZGUxYTktYWUzMi00OWMxLThiY2ItZTQxMzc4M2RkMzNlIiwidCI6ImVmMzNmMWNkLWI3MmQtNDU5YS04M2U3LTFhZDdiZDc0NGQ2OSJ9)