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revenue-optimization

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IT contains data analysis and visualizations aimed at improving a landscaping company's revenue and customer satisfaction. The project addresses two sub-goals: increasing revenue and improving customer satisfaction. Four visualizations are provided, each contributing insights toward achieving these objectives.

  • Updated Dec 4, 2023
  • Jupyter Notebook

Performed exploratory data analysis, and utilizing Recency, Frequency, and Monetary (RFM) analysis, followed by the application of K-Means clustering algorithm to define distinct customer segments. Executed targeted revenue-generating strategies tailored to each segment, resulting in increased sales and enhanced overall business performance

  • Updated Mar 10, 2024
  • Jupyter Notebook

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